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American
Heart Association:
Conducted a national media relations campaign for the
American Heart Association’s For Heart’s Sake campaign
in which The Coulter Group publicized heart healthy tips
and John Tesh, AHA’s spokesman. This resulted in placements
in People, Leeza, Entertainment Tonight,
The Associated Press and many other outlets. The
campaign produced approximately 315 million impressions,
and print coverage totals exceeded $100,000 in market
value. The Coulter Group won the 1999 American Marketing
Association of Dallas/Fort Worth’s prestigious Pinnacle
Award and the Dallas IABC Award of Merit for this campaign.
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American
Heart Association: Conducted national and targeted
media relations campaign for the launch of a web-based
tailoring health site called One Of A Kind – www.onelife.americanheart.org
During the initial two week launch, generated placements
with USA Today, Associated Press, UPI,
NBC Television Network (which generated multiple
hits across the nation with local NBC affiliate stations),
website hits on McCall’s Online, Eyada.com, AOL
News Ticker, Valley Morning Star – www.valleystar.com,
Senior Journal – www.seniorjournal.com,
Email Wire.com – www.emailwire.com,
Association Central – www.associationcentral.com,
Phoenix Soul – www.phoenixsoul.com,
totaling close to two million impressions. Anticipated
additional placements with national women’s and men’s
publications and additional daily print in the top 30
media markets.
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Dallas
Arboretum: Worked with this leading display garden
to generate favorable publicity for its $20 million Trammell
Crow Visitor Education Pavilion opening in October 2003,
in conjunction with its fall festival, Dallas Blooms Autumn.
Generated repeated coverage in local and regional publications/newspapers
along with multiple radio and television hits. Worked
on Holiday at the Arboretum campaign to generate favorable
media placements. In spring 2004, worked on the 20th anniversary
celebration of Dallas Blooms, which generated placements
in The Wall Street Journal, Chicago Sun Times, Boston
Globe, Family Fun, Country Gardener, multiple page
spread in D Home, The Dallas Morning News editorial
page and multiple sections, Fort Worth Star-Telegram
multiple sections, multiple television broadcast stories
and radio placements and more. Plan special press conferences
and events for media. Interviewed and wrote a “Best Buds”
series for Park Cities News. Additional coverage
in LIFE Magazine, CNN, Associated Press and other
national outlets.
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Pangia:
Planned public relations strategy and helped launch this
Seattle-based Internet and bricks-and-mortar retail company.
Publicity included front page of The Seattle Post Intelligencer,
The New York Times, all local television stations
and several radio interviews. Ongoing trade show and media
relations.
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The
Real Estate Council: Work with this membership organization
on securing publicity for several events, including FightNight,
Fall Gala and the Community Breakfast. Coverage has included
local sports coverage in The Dallas Morning News,
TXCN, Fox 4 and 1310 The Ticket; philanthropy articles
in Bob Miller’s Business section in The Dallas Morning
News; society coverage in PaperCity, People Newspapers
and The Dallas Morning News; real estate coverage
in Steve Brown’s column in The Dallas Morning News,
Christine Perez’s column in the Dallas Business Journal;
and Globestreet.com, along with multiple radio interviews.
Also handled press conferences/announcements for neighborhood
redevelopment efforts, including Dallas’ first-ever Land
Bank, Woodall Rodgers Park and other revitalization efforts.
In this role, worked with local community development
corporations, nonprofit organizations, political and elected
officials. Press coverage has been extensive from all
the television stations (Ch. 4, 5, 8, 11, 33), WBAP-AM
820, KRLD-AM 1080, KERA-FM 90.1, The Dallas Morning
News, Fort Worth Star-Telegram, Dallas Business Journal,
real estate trade publications, etc. Provide ongoing public
relations counsel, speech writing and strategic planning.
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Stephanie
Anne: Organized and planned expansion event and local
publicity for Stephanie Anne, an upscale baby and children’s
furniture and design company. Generated publicity in the
following publications/media: a six-minute piece on “Good
Morning Texas,” Associated Press, Child, Fit Pregnancy,
Dallas Child, People Newspapers (Park Cities People),
D Home & Garden, Dallas Home Design, The Dallas Morning
News, Dallas Business Journal and Kids’ Rooms,
a Better Homes & Garden Special Interest Publication.
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TACA:
Work with this fundraising arts organization to increase
visibility of the nonprofit and its events, the TACA Neiman
Marcus Silver Cup Award Luncheon and the TACA RBC Dain
Rauscher Custom Auction Gala. Write press releases, conduct
media relations and write fall special section for gala.
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Texas
Instruments: Work with the Educational & Productivity
Solution to research, interview and write success stories
about educators’ use of TI educational products. Stories
have been posted online and printed into various marketing
collateral.
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Texas
Instruments: Conducted national and trade media relations
for the Educational & Productivity Solutions division
resulting in The New York Times, Chicago
Tribune, The Dallas Morning News and many
educational trade publications. Provided event publicity
for all TI-sponsored events and conference publicity for
the annual T3· Teachers Teaching with Technology
conference in which 3,000 educators attend. In August-September
2000, launched national media relations back-to-school
campaign, which generated more than 10 million impressions,
including Associated Press, The New York Times, The
Dallas Morning News, San Jose Mercury News, Philadelphia
Inquirer, Modesto Bee and other top targeted TI markets.
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The
Women’s Museum: An Institute for the Future: Planned
and executed extensive national and local media relations
campaign for the most comprehensive women’s museum in
the nation in 18 months. Assisted lead agency in setting
up four New York media tours for founder and executive
director to meet with The New York Times, Working Woman,
Good Housekeeping, Mirabella, Elle, Woman’s Day and
others. Generated more than 100 million hits, including
Associated Press (Texas and National), USA Today, Time
for Kids, Woman’s Day, Working Woman, Southwest Spirit,
Good Morning America, CNN and more.
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