Ross Coulter has more than 25 years of experience in public relations, marketing, market research, analyst relations, sales and business strategy. His background includes significant experience working on behalf of technology, real estate and non-profit organizations, helping to position them with the media and industry analysts.
Coulter manages local and national media relations and analyst relations for clients. He also writes press materials, brochures and advertising copy and websites. He has conducted new company and product launches, generating placements with The Wall Street Journal, New York Times, USA Today, Business Week, Bloomberg, Dow Jones News Service, CNN, The Dallas Morning News, and major real estate, technology, retail and shopping trade publications.
Coulter has also helped manage and run political campaigns for local, state and congressional candidates.
Previously, Coulter worked for Forrester Research and Giga Information Group, where he managed client relations and facilitated information technology research and consulting assignments. With Fujitsu-ICL Systems, he served as product-marketing manager responsible for all U.S. marketing efforts for customer relationship management software. He managed public relations, alliance programs, collateral development, market research, sales development and strategy. Coulter also worked for Texas Instruments’ software division as a marketing program manager. Prior to his graduate work, Coulter worked in consulting and market research with Andersen Consulting and Harlan Brown and Company.
Coulter received a master of business administration from Southern Methodist University where he was awarded a Business Dean’s Scholarship and a Texas Business Hall of Fame Scholarship. He also received a bachelor of arts in economics from The University of Texas at Austin, graduating magna cum laude.
Coulter has served as an appointed member to the City of Dallas’ Board of Adjustment and to the Civil Service Board. He is past president of the board for The Council on Alcohol and Drug Abuse and the Walnut Hill Homeowners Association, and a prior member of the board for the Friends of WRR. Outside interested include coaching local youth soccer and Boy Scouts, as well as reading about economics and politics.