SUCCESSES

Texas Instruments

SUCCESS NO. 1:

The Coulter Group has worked with the Educational & Productivity Solution to research, inter­view and write success stories about educa­tors’ use of TI educa­tional prod­ucts.

Stories have been posted online and printed into various marketing collateral.

SUCCESS NO. 2:

The firm conducted national and trade media rela­tions for the Educational & Productivity Solutions divi­sion resulting in The New York Times, Chicago Tribune, The Dallas Morning News and many educa­tional trade publi­ca­tions.

We provided event publicity for all TI-sponsored events and confer­ence publicity for the annual T3· Teachers Teaching with Technology confer­ence in which 3,000 educa­tors attend.

We also launched national media rela­tions back-to-school campaign, which gener­ated more than 10 million impres­sions, including Associated Press, The New York Times, The Dallas Morning News, San Jose Mercury News, Philadelphia Inquirer, Modesto Bee and other top targeted TI markets.