SUCCESS NO. 1:
The Coulter Group has worked with the Educational & Productivity Solution to research, interview and write success stories about educators’ use of TI educational products.
Stories have been posted online and printed into various marketing collateral.
SUCCESS NO. 2:
The firm conducted national and trade media relations for the Educational & Productivity Solutions division resulting in The New York Times, Chicago Tribune, The Dallas Morning News and many educational trade publications.
We provided event publicity for all TI-sponsored events and conference publicity for the annual T3· Teachers Teaching with Technology conference in which 3,000 educators attend.
We also launched national media relations back-to-school campaign, which generated more than 10 million impressions, including Associated Press, The New York Times, The Dallas Morning News, San Jose Mercury News, Philadelphia Inquirer, Modesto Bee and other top targeted TI markets.